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Fomento Económico Mexicano, S.A.B. de C.V. (FMX) Stock Analysis

Score A

Value · Grade C · Bullish

Consumer Defensive · Beverages - Brewers

$121.86

Fair Value

$151.80

+24.6%

Conviction

10/10

Quality

C

Classification

Value

Investment Thesis

Buena oportunidad: empresa de calidad con asimetria favorable a 3.9:1.

For New Investors

Puntuacion cuantitativa: alta

For Current Holders

Puntuacion cuantitativa: neutral

Buy if

  • El precio cae 15-20% (mejora la asimetria)
  • Se materializan catalizadores del escenario alcista
  • Correccion general del mercado crea oportunidad

Sell if

  • Ocurren detonantes del escenario bajista
  • Metricas de calidad se deterioran (ROIC en declive)
  • Surgen mejores alternativas

Valuation

Fair Value estimate: $151.80 (+24.6%). Significantly undervalued.

PEG-Based EPS

$74.34

FCF DCF Model

$182.79

Blended Fair Value

$151.80

Confidence

Medium

Methods

PEG-Based EPS, FCF 2-Stage DCF

Quality Analysis

C

72/120 points

Investable

ROE (3Y Avg)

9.9%

ROIC-WACC Spread

3.2%

D/E Ratio

1.1x

Current Ratio

1.4x

Interest Coverage

4x

FCF Positive Years

3/3

Quality Flags

  • ROE bajo: 9.9% (necesita >12%, obtuvo 15/20 pts)
  • Spread ROIC: 3.2pp (obtuvo 8/25 pts)
  • Apalancamiento: D/E 1.1x (4/15 pts)

Market Sentiment

Wall Street Consensus

$125.00

+2.6% Upside

14 analysts

Range: $125.00$125.00

Rating: none

Our model is slightly more bullish than Wall Street.

Trend & Technical

Bullish

Price ($121.86) is 20.8% above SMA 200 ($100.88). Bullish trend confirmed.

Technical Score78/100

Tech Score 78/100 — Strong technical setup. Trend, momentum, and positioning aligned bullish.

Risk & Reward

Asymmetry Ratio

3.88:1

Expected Return

+14.4%

Bull Upside

+37.8%

Bear Downside

-9.7%

Excelente asimetria: ratio 3.88:1. El potencial alcista supera ampliamente el riesgo bajista.

Verdict: Very Favorable

Scenario Analysis

Bear

Base

Bull

Buy Zone & Action Plan

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Technical Analysis

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Frequently Asked Questions

What is the fair value of FMX?

Based on our multi-method conviction analysis, the estimated fair value of Fomento Económico Mexicano, S.A.B. de C.V. (FMX) is $151.80. This is calculated by blending PEG-Based EPS, FCF 2-Stage DCF and applying a quality premium of 0% based on the company's fundamentals. The confidence level of this estimate is medium.

Is FMX a buy, sell, or hold?

FMX currently has a BUY rating with a conviction score of 10/10. Buena oportunidad: empresa de calidad con asimetria favorable a 3.9:1. Puntuacion cuantitativa: alta.

Is FMX a high-quality stock?

Fomento Económico Mexicano, S.A.B. de C.V. has a quality grade of C (72/120 points), rated as Investable. Key metrics include ROE of 9.9%, ROIC-WACC spread of 3.2%, and D/E ratio of 1.1x.

What type of stock is FMX?

FMX is classified as a "value" in our framework. P/E alto: 26.7x, Alto dividendo: 5.0%, Crecimiento maduro: 0.0%, Alta volatilidad de ingresos: 56.9% desv. est., FCF consistente: 3/3 anos positivo

What do Wall Street analysts say about FMX?

14 Wall Street analysts have a consensus price target of $125.00 for FMX, representing +2.6% upside. Targets range from $125.00 to $125.00. The consensus recommendation is "none". Our model is slightly more bullish than Wall Street.

What are the risks of investing in FMX?

The risk/reward asymmetry ratio for FMX is 3.88:1, rated as Very Favorable. Excelente asimetria: ratio 3.88:1. El potencial alcista supera ampliamente el riesgo bajista. The expected return is +14.4%, with bull case upside of +37.8% and bear case downside of -9.7%.

What is the current trend for FMX?

FMX is in a bullish trend. Price ($121.86) is 20.8% above SMA 200 ($100.88). Bullish trend confirmed. The technical score is 78/100.

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Last updated: May 20, 2026 · Framework version 3.7

This analysis is for informational purposes only and should not be considered financial advice. Always do your own research before making investment decisions.