Zebra Technologies Corporation (ZBRA) Stock Analysis
Score BGrowth · Grade C · Bearish
$248.43
$322.96
+30.0%
10/10
C
Growth
Investment Thesis
Price is above modeled value range. Quality supports holding but not attractive for new positions.
Appears undervalued but quality concerns keep the score lower.
For New Investors
Price above modeled value range
For Current Holders
Quantitative score: neutral
Buy if
- Price drops 15-20% (improves asymmetry)
- Bull scenario catalysts materialize
- Market-wide correction creates opportunity
Sell if
- Bear scenario triggers occur
- Quality metrics deteriorate (ROIC declining)
- Better alternatives emerge
Valuation
Fair Value estimate: $322.96 (+30.0%). Significantly undervalued. (Fair value adjusted: model estimate was outside reasonable range.)
PEG-Based EPS
$322.96
FCF DCF Model
$322.96
EV/EBITDA
$322.96
Blended Fair Value
$322.96
Confidence
High
Methods
PEG-Based EPS, FCF 2-Stage DCF, EV/EBITDA
Quality Analysis
60/120 points
Investable
ROE (3Y Avg)
12.1%
ROIC-WACC Spread
0.5%
D/E Ratio
0.8x
Current Ratio
1.0x
Interest Coverage
7x
FCF Positive Years
2/3
Quality Flags
- Low ROE: 12.1% (need >18%, got 10/20 pts)
- ROIC spread: 0.5pp (got 1/25 pts)
- FCF positive only 2/3 years (13/20 pts)
- Leverage: D/E 0.8x (7/15 pts)
- Liquidity: Current Ratio 0.97 (9/10 pts)
Market Sentiment
Wall Street Consensus
$316.50
+27.4% Upside
17 analysts
Range: $256.00 — $345.00
Rating: Buy
Our model is slightly more cautious than Wall Street.
Trend & Technical
Price ($248.33) is 4.7% below SMA 200 ($260.68). Bearish trend. Caution on entry.
Tech Score 51/100 — Neutral technical picture. Mixed signals across indicators.
Risk & Reward
Asymmetry Ratio
10.00:1
Expected Return
+53.6%
Bull Upside
+128.2%
Bear Downside
-10.0%
Excellent asymmetry: >3:1 ratio. Upside significantly outweighs downside.
Verdict: Very Favorable
Scenario Analysis
Bear
Base
Bull
Buy Zone & Action Plan
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AI Executive Summary
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Technical Analysis
RSI, MACD, moving averages, trend signals, and momentum indicators.
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Frequently Asked Questions
What is the fair value of ZBRA?
Based on our multi-method conviction analysis, the estimated fair value of Zebra Technologies Corporation (ZBRA) is $322.96. This is calculated by blending PEG-Based EPS, FCF 2-Stage DCF, EV/EBITDA and applying a quality premium of 0% based on the company's fundamentals. The confidence level of this estimate is high.
Is ZBRA a buy, sell, or hold?
ZBRA currently has a HOLD rating with a conviction score of 10/10. Price is above modeled value range. Quality supports holding but not attractive for new positions. Price above modeled value range.
Is ZBRA a high-quality stock?
Zebra Technologies Corporation has a quality grade of C (60/120 points), rated as Investable. Key metrics include ROE of 12.1%, ROIC-WACC spread of 0.5%, and D/E ratio of 0.8x.
What type of stock is ZBRA?
ZBRA is classified as a "growth" in our framework. High P/E: 30.0x, Low dividend (reinvesting): 0.0%, Mature growth: -1.4%, High beta (cyclical behavior): 1.62
What do Wall Street analysts say about ZBRA?
17 Wall Street analysts have a consensus price target of $316.50 for ZBRA, representing +27.4% upside. Targets range from $256.00 to $345.00. The consensus recommendation is "Buy". Our model is slightly more cautious than Wall Street.
What are the risks of investing in ZBRA?
The risk/reward asymmetry ratio for ZBRA is 10.00:1, rated as Very Favorable. Excellent asymmetry: >3:1 ratio. Upside significantly outweighs downside. The expected return is +53.6%, with bull case upside of +128.2% and bear case downside of -10.0%.
What is the current trend for ZBRA?
ZBRA is in a bearish trend. Price ($248.33) is 4.7% below SMA 200 ($260.68). Bearish trend. Caution on entry. The technical score is 51/100.
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Last updated: May 19, 2026 · Framework version 3.7
This analysis is for informational purposes only and should not be considered financial advice. Always do your own research before making investment decisions.