Principal Financial Group, Inc. (PFG) Stock Analysis
Score AValue · Grade A · Bullish
$102.31
$110.23
+7.7%
10/10
A
Value
Investment Thesis
Good opportunity: Solid company with good risk/reward at 3.8:1.
For New Investors
Quantitative score: high
For Current Holders
Quantitative score: neutral
Buy if
- Price drops 15-20% (improves asymmetry)
- Bull scenario catalysts materialize
- Market-wide correction creates opportunity
Sell if
- Bear scenario triggers occur
- Quality metrics deteriorate (ROIC declining)
- Better alternatives emerge
Valuation
Fair Value estimate: $110.23 (+7.7%). Slightly undervalued.
PEG-Based EPS
$133.00
FCF DCF Model
$133.00
EV/EBITDA
$72.28
Blended Fair Value
$110.23
Confidence
High
Methods
PEG-Based EPS, FCF 2-Stage DCF, EV/EBITDA
Quality Analysis
94/120 points
Investable
ROE (3Y Avg)
9.9%
ROIC-WACC Spread
-24.3%
D/E Ratio
0.3x
Current Ratio
30.4x
Interest Coverage
644x
FCF Positive Years
3/3
Quality Flags
- Financial sector: alternative quality assessment applied
- Excellent efficiency
- Earnings declining
Market Sentiment
Wall Street Consensus
$94.00
-8.1% Upside
12 analysts
Range: $85.00 — $111.00
Rating: Hold
Our model is slightly more bullish than Wall Street.
Trend & Technical
Price ($102.26) is 17.8% above SMA 200 ($86.83). Bullish trend confirmed.
Tech Score 78/100 — Strong technical setup. Trend, momentum, and positioning aligned bullish.
Risk & Reward
Asymmetry Ratio
3.83:1
Expected Return
+11.3%
Bull Upside
+30.3%
Bear Downside
-7.9%
Excellent asymmetry: 3.83:1 ratio. Upside significantly outweighs downside.
Verdict: Very Favorable
Scenario Analysis
Bear
Base
Bull
Buy Zone & Action Plan
See exact entry zones, stop-loss levels, and a personalized action plan.
AI Executive Summary
Get a detailed AI-written breakdown of the investment thesis, risks, and catalysts.
Technical Analysis
RSI, MACD, moving averages, trend signals, and momentum indicators.
Ask AI about this stock
Chat with our AI analyst to ask questions about valuation, risks, or comparisons.
Frequently Asked Questions
What is the fair value of PFG?
Based on our multi-method conviction analysis, the estimated fair value of Principal Financial Group, Inc. (PFG) is $110.23. This is calculated by blending PEG-Based EPS, FCF 2-Stage DCF, EV/EBITDA and applying a quality premium of 0% based on the company's fundamentals. The confidence level of this estimate is high.
Is PFG a buy, sell, or hold?
PFG currently has a BUY rating with a conviction score of 10/10. Good opportunity: Solid company with good risk/reward at 3.8:1. Quantitative score: high.
Is PFG a high-quality stock?
Principal Financial Group, Inc. has a quality grade of A (94/120 points), rated as Investable. Key metrics include ROE of 9.9%, ROIC-WACC spread of -24.3%, and D/E ratio of 0.3x.
What type of stock is PFG?
PFG is classified as a "value" in our framework. Low P/E: 14.7x, High FCF Yield: 20.1%, High dividend: 3.1%, Mature growth: -0.3%, High revenue volatility: 20.3% std dev
What do Wall Street analysts say about PFG?
12 Wall Street analysts have a consensus price target of $94.00 for PFG, representing -8.1% upside. Targets range from $85.00 to $111.00. The consensus recommendation is "Hold". Our model is slightly more bullish than Wall Street.
What are the risks of investing in PFG?
The risk/reward asymmetry ratio for PFG is 3.83:1, rated as Very Favorable. Excellent asymmetry: 3.83:1 ratio. Upside significantly outweighs downside. The expected return is +11.3%, with bull case upside of +30.3% and bear case downside of -7.9%.
What is the current trend for PFG?
PFG is in a bullish trend. Price ($102.26) is 17.8% above SMA 200 ($86.83). Bullish trend confirmed. The technical score is 78/100.
Related Stock Analyses
Best Stocks to Buy
Get the complete analysis
Scenario targets, buy zones, action plan, executive summary, technical analysis, and AI chat. All free.
Last updated: May 19, 2026 · Framework version 3.7
This analysis is for informational purposes only and should not be considered financial advice. Always do your own research before making investment decisions.