Ulta Beauty, Inc. (ULTA) Stock Analysis
Score BCompounder · Grade A · Bearish
$486.44
$875.59
+80.0%
10/10
A
Compounder
Investment Thesis
Price is above modeled value range. Quality supports holding but not attractive for new positions.
No strong signal in either direction.
For New Investors
Price above modeled value range
For Current Holders
Quantitative score: neutral
Buy if
- Price drops 15-20% (improves asymmetry)
- Bull scenario catalysts materialize
- Market-wide correction creates opportunity
Sell if
- Bear scenario triggers occur
- Quality metrics deteriorate (ROIC declining)
- Better alternatives emerge
Valuation
Fair Value estimate: $875.59 (+80.0%). Significantly undervalued.
PEG-Based EPS
$875.59
FCF DCF Model
$875.59
EV/EBITDA
$875.59
Blended Fair Value
$875.59
Confidence
High
Methods
PEG-Based EPS, FCF 2-Stage DCF, EV/EBITDA
Quality Analysis
109/120 points
Investable
ROE (3Y Avg)
48.7%
ROIC-WACC Spread
16.7%
D/E Ratio
0.8x
Current Ratio
1.4x
Interest Coverage
867x
FCF Positive Years
3/3
Quality Flags
- Leverage: D/E 0.8x (9/15 pts)
Market Sentiment
Wall Street Consensus
$720.00
+48.0% Upside
24 analysts
Range: $650.00 — $810.00
Rating: Buy
Our model is slightly more cautious than Wall Street.
Trend & Technical
Price ($486.44) is 14.3% below SMA 200 ($567.32). Bearish trend. Caution on entry.
Tech Score 41/100 — Weak technicals. Bearish bias in trend or momentum.
Risk & Reward
Asymmetry Ratio
7.06:1
Expected Return
+49.2%
Bull Upside
+70.6%
Bear Downside
-10.0%
Excellent asymmetry: 7.06:1 ratio. Upside significantly outweighs downside.
Verdict: Very Favorable
Scenario Analysis
Bear
Base
Bull
Buy Zone & Action Plan
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AI Executive Summary
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Technical Analysis
RSI, MACD, moving averages, trend signals, and momentum indicators.
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Frequently Asked Questions
What is the fair value of ULTA?
Based on our multi-method conviction analysis, the estimated fair value of Ulta Beauty, Inc. (ULTA) is $875.59. This is calculated by blending PEG-Based EPS, FCF 2-Stage DCF, EV/EBITDA and applying a quality premium of 0% based on the company's fundamentals. The confidence level of this estimate is high.
Is ULTA a buy, sell, or hold?
ULTA currently has a HOLD rating with a conviction score of 10/10. Price is above modeled value range. Quality supports holding but not attractive for new positions. Price above modeled value range.
Is ULTA a high-quality stock?
Ulta Beauty, Inc. has a quality grade of A (109/120 points), rated as Investable. Key metrics include ROE of 48.7%, ROIC-WACC spread of 16.7%, and D/E ratio of 0.8x.
What type of stock is ULTA?
ULTA is classified as a "compounder" in our framework. Low dividend (reinvesting): 0.0%, Cyclical sector: Consumer Cyclical, Moderate growth: 11.6%, Market-like beta: 0.89, Compounder growth range: 11.6%
What do Wall Street analysts say about ULTA?
24 Wall Street analysts have a consensus price target of $720.00 for ULTA, representing +48.0% upside. Targets range from $650.00 to $810.00. The consensus recommendation is "Buy". Our model is slightly more cautious than Wall Street.
What are the risks of investing in ULTA?
The risk/reward asymmetry ratio for ULTA is 7.06:1, rated as Very Favorable. Excellent asymmetry: 7.06:1 ratio. Upside significantly outweighs downside. The expected return is +49.2%, with bull case upside of +70.6% and bear case downside of -10.0%.
What is the current trend for ULTA?
ULTA is in a bearish trend. Price ($486.44) is 14.3% below SMA 200 ($567.32). Bearish trend. Caution on entry. The technical score is 41/100.
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Last updated: May 19, 2026 · Framework version 3.7
This analysis is for informational purposes only and should not be considered financial advice. Always do your own research before making investment decisions.