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The Coca-Cola Company (KO) Stock Analysis

Score A

Compounder · Grade B · Bullish

Consumer Defensive · Beverages - Non-Alcoholic

$75.55

Fair Value

$72.94

-3.5%

Conviction

8/10

Quality

B

Classification

Compounder

Investment Thesis

Good opportunity: Quality company with favorable asymmetry at 10.0:1.

For New Investors

Quantitative score: high

For Current Holders

Quantitative score: neutral

Buy if

  • Price drops 15-20% (improves asymmetry)
  • Bull scenario catalysts materialize
  • Market-wide correction creates opportunity

Sell if

  • Bear scenario triggers occur
  • Quality metrics deteriorate (ROIC declining)
  • Better alternatives emerge

Valuation

Fair Value estimate: $72.94 (-3.5%). Approximately at fair value.

PEG-Based EPS

$76.94

FCF DCF Model

$56.42

EV/EBITDA

$84.51

Blended Fair Value

$72.94

Confidence

High

Methods

PEG-Based EPS, FCF 2-Stage DCF, EV/EBITDA

Quality Analysis

B

87/120 points

Investable

ROE (3Y Avg)

41.6%

ROIC-WACC Spread

8.2%

D/E Ratio

1.4x

Current Ratio

1.5x

Interest Coverage

8x

FCF Positive Years

3/3

Quality Flags

  • ROIC spread: 8.2pp (got 21/25 pts)
  • Leverage: D/E 1.4x (1/15 pts)

Market Sentiment

Wall Street Consensus

$85.00

+12.5% Upside

23 analysts

Range: $81.00$88.00

Rating: Buy

Our model aligns with Wall Street consensus.

Trend & Technical

Bullish

Price ($75.55) is 7.8% above SMA 200 ($70.11). Bullish trend confirmed.

Technical Score73/100

Tech Score 73/100 — Strong technical setup. Trend, momentum, and positioning aligned bullish.

Risk & Reward

Asymmetry Ratio

10.00:1

Expected Return

+63.9%

Bull Upside

+106.0%

Bear Downside

-10.0%

Excellent asymmetry: >3:1 ratio. Upside significantly outweighs downside.

Verdict: Very Favorable

Scenario Analysis

Bear

Base

Bull

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Frequently Asked Questions

What is the fair value of KO?

Based on our multi-method conviction analysis, the estimated fair value of The Coca-Cola Company (KO) is $72.94. This is calculated by blending PEG-Based EPS, FCF 2-Stage DCF, EV/EBITDA and applying a quality premium of 0% based on the company's fundamentals. The confidence level of this estimate is high.

Is KO a buy, sell, or hold?

KO currently has a BUY rating with a conviction score of 8/10. Good opportunity: Quality company with favorable asymmetry at 10.0:1. Quantitative score: high.

Is KO a high-quality stock?

The Coca-Cola Company has a quality grade of B (87/120 points), rated as Investable. Key metrics include ROE of 41.6%, ROIC-WACC spread of 8.2%, and D/E ratio of 1.4x.

What type of stock is KO?

KO is classified as a "compounder" in our framework. Mature growth: 3.9%, Large cap: $325.0B, Dividend paying: 2.7%, High ROE (compounder): 44.4%, Consistent FCF: 3/3 years positive

What do Wall Street analysts say about KO?

23 Wall Street analysts have a consensus price target of $85.00 for KO, representing +12.5% upside. Targets range from $81.00 to $88.00. The consensus recommendation is "Buy". Our model aligns with Wall Street consensus.

What are the risks of investing in KO?

The risk/reward asymmetry ratio for KO is 10.00:1, rated as Very Favorable. Excellent asymmetry: >3:1 ratio. Upside significantly outweighs downside. The expected return is +63.9%, with bull case upside of +106.0% and bear case downside of -10.0%.

What is the current trend for KO?

KO is in a bullish trend. Price ($75.55) is 7.8% above SMA 200 ($70.11). Bullish trend confirmed. The technical score is 73/100.

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Last updated: March 20, 2026 · Framework version 3.7

This analysis is for informational purposes only and should not be considered financial advice. Always do your own research before making investment decisions.